photo credit : thecameroscope.com
Adidas Originals France & Nadim33/Casabey go way back , for years now we collaborated on various brand/trade/research marketing projects .
Casabey was asked to create from a very minimalist pitch , the whole imagery & graphic identity of the re release of the iconic 70′s sneaker : The Adidas Americana .
I’ve pitched one of my favorite illustrator Alexis " Tyrsa" Taïeb , a young parisian , indie & hungy like me and 3 months later , the visuals are displayed all around France in a selection of prenium retails shops .
The day of the release a "Foot Truck" was seen all over Paris …
ps : quick appearance of yours truly at 1:24