Adidas Americana 2013 National Launch

Adidas Originals France & Nadim33/Casabey go way back , for years now we collaborated on various brand/trade/research marketing projects .

Casabey was asked to create from a very minimalist pitch , the whole imagery & graphic identity of the re release of the iconic 70’s sneaker : The Adidas Americana .

I’ve pitched one of my favorite illustrator Alexis  » Tyrsa » Taïeb , a young parisian , indie & hungy like me🙂 and 3 months later , the visuals are displayed all around France in a selection of prenium retails shops .

The day of the release a « Foot Truck » was seen all over Paris …

 

Capture d’écran 2013-02-25 à 15.18.35 Capture d’écran 2013-02-25 à 15.17.16 Capture d’écran 2013-02-25 à 15.17.08 69223_10151429202769318_1050171606_n Photo Bordeaux (3) Photo Marseille (3) lille Photo Bordeaux (1) paris metz 485120_561816477170483_1361115834_n 2589517_ad-9 2589517_ad-13 2589517_ad-1 Photo Nantes (2) 545797_10151520439834715_1733008072_n Photo Paris foot truck Photo Bordeaux (2) Photo Lyon (1) Capture d’écran 2013-02-21 à 23.55.51

 

 

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